Director Corporate Marketing Full Time

In this role you own BigRep’s global brand- and promotional activities, you lead the corporate marketing team. You plan, align, and execute global marketing activities (marketing roadmap, budgets, resources, and deadlines), drive the opportunity pipeline, build the material for sales enablement & sales engagement for direct, reseller and digital sales. Key performance metrics include generated opportunity value, conversion rates, cost per opportunity, and brand value.

Detailed responsibilities include:  

• Leadership and development of corporate marketing team (currently 6 employees)
• Responsibility for corporate marketing plan, where you reengineer the sales plans into campaign target setting, campaign plans and content creation plans, sync corporate marketing plan with activities of regional business development teams and assign resources and budgets. High-level planning and conception for major events (global trade shows, open houses).
• Review and reporting on the target achievement of marketing initiatives and marketing channels. Develop & drive optimization initiatives. Also in process designs, infrastructure & competence development (opportunity generation per product & region and cost/opportunity as key KPIs)
• Coordination of creation and rollout of campaign content, media calendar, press calendar, digital calendar, online marketing spending plan, events, etc.
• Coordination of creation and rollout of sales enablement content like corporate channel-marketing packages and product launch packages
• Ownership for brand development, strategic marketing initiatives and BigReps’ PR Responsibility for organizing the company publications and content to guarantee accessibility for the employees and partners
• Definition of target customer, customer segmentation
• The position closely cooperates with regional business development teams in EMEA, North America, and Asia on the one hand and with product management team on the other hand

YOUR PROFILE

• A marketing professional with minimum 5+ years’ experience in a 3D printing, industrial or B2B environment
• Excellent communications skills to industrial or B2B customers
• Minimum bachelor’s degree in marketing or business administration
• Passion for identifying of and engaging with customers for smart digital manufacturing solutions
• Experience in brand- and marketing strategy development and execution
• Ability to combine hands-on work in project and campaign management with team empowerment, coaching, and development
• Experience in direct and channel marketing programs with a proven track record in targeted quality lead generation yielding excellent conversion rates and ROI
• Enjoys working in and leading multi-national and -functional teams towards common goals and success

Tagged as: marketing